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Careertimes.com.hk cooperates with Yahoo! Hong Kong to extend online recruitment platform
Competition heats up as recruitment advertising channels grow |
Hong Kong, 16 April 2005—Careertimes.com.hk, an English-language online recruitment channel today announces its strategic collaboration with Hong Kong's most popular web portal Yahoo! Hong Kong (www.yahoo.com.hk*) in launching the Yahoo! Careers recruitment channel.
As Hong Kong's economy picks up pace, competition in the local recruitment advertising market is increasing. Among those fighting for a bigger slice of a market worth HK$300 million, careertimes.com.hk, the online version of Career Times, is initiating a groundbreaking collaboration with Yahoo! Hong Kong in order to extend online recruitment services to Yahoo! Hong Kong users.
Career Times, an English-language recruitment weekly for business executives, has been published by Hong Kong Economic Times Limited every Friday since 1997. With an average circulation of 90,000** copies per issue, it is currently the market leader in quality job postings.
Stanley Suen, General Manager of Career Times says, "The local recruitment advertising market has always been highly competitive. Career Times unceasingly looks for improvement, with innovative editorial content, an expanding distribution network and an unrivalled professional image. It has become a model for success. The introduction of this strategic collaboration will entail long-term benefits. Yahoo! is the leading Internet destination with an 84 per cent dominating reach among Hong Kong active Internet users. * This alliance will certainly help Career Times to further enhance its brand image, and also substantially increase the exposure given to recruitment advertisements, which will definitely be a major attraction for companies in need of talent."
Since its launch in 1999, careertimes.com.hk, the online version of Career Times has caught the eye of major enterprises. With exclusive job advertisements from Cheung Kong Holdings, HSBC, Hutchison Whampoa and Hang Seng Bank, it has grown rapidly and become one of the leading recruitment portals in Hong Kong with more than 353,000 members, 400,000 daily page views and thousands of corporate openings available.
"The outstanding performance of careertimes.com.hk in the local online recruitment advertising market has been noticed by quality enterprises such as Yahoo! Hong Kong," Mr Suen says. "This cooperation will combine the strengths of both parties. Building this additional recruitment channel on Yahoo! Hong Kong's platform will enable users to see the hottest employment opportunities in town. The exclusive "Apply Now" and "Job Alert" functions of careertimes.com.hk are also in place to enhance users' convenience."
Alfred Tsoi, General Manager of Yahoo! Hong Kong says, "The current recruitment market is very vigorous. The government has just announced an unemployment rate of 6.1 per cent, the lowest recorded for 39 months. With huge demand in the recruitment market and an optimistic outlook for employment, Yahoo! Hong Kong has made a timely decision in adding innovative job search functions to complement its website. Among the different recruitment advertising channels, Career Times possesses the greatest quality and strengths. We are honoured to have the opportunity to join forces with them to further enhance the content of Yahoo! Hong Kong. This additional service has also opened doors for job seekers and will allow them to make the most intelligent career choices."
*Source： Nielsen//Netratings, Jan 2005 report, Yahoo! reaches over 84% of all active Internet users in Hong Kong (2.18 million users).
**Source：PricewaterhourseCoopers – Career Times Audit Report 2005
About Career Times
Career Times, an English-language recruitment weekly for business executives, has been published by Hong Kong Economic Times Limited every Friday since 1997. With an average circulation of 90,000 copies per issue, it is currently the market leader in quality job postings. An online version at www.careertimes.com.hk was launched in 1999. With thousands of corporate openings available every week, it is one of the leading recruitment portals in Hong Kong.
About Yahoo! Hong Kong
Yahoo! Hong Kong <www.yahoo.com.hk>is part of Yahoo! Inc's global network. Yahoo! Inc. is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Yahoo! provides online products and services essential to consumers' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, Calif.
Media enquiries
Angela Chan
Senior marketing manager
Career Times Online Limited
Tel: (852) 2156 2628
Email: angelachan@careertimes.com.hk
Pauline Wong
Head of Marketing, Yahoo! Hong Kong
Yahoo! Holdings (Hong Kong) Limited
Tel: (852) 2882 3899
Email: pauline@yahoo-inc.com |
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